Customer gifts as expenses

by Michelle
(Ontario)

What is the best account to post customer gifts to?

Should it be considered marketing and promotion or a type of miscellaneous expense?

Hi Michelle,

Relationship marketing develops long-term client/customer relationships.

I see it as a marketing expense if the gift is of nominal value and meant to say thank you to your important clients/customers... and the intent was not to influence sales. This generally means the value must be $100 or less ... preferably not cash.

Keep in mind a possible ethical controversy ...

The gift must not be seen to create an obligation. It must also be infrequent in nature and be something that you would feel comfortable receiving if it was offered from one of your vendors.





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